Dreams Made Real

Corporate has announced our new company slogan.

"Dreams Made Real."

Now what I want to know is, who in the hell thinks up this kind of stupid shit? In the context of selling high-end electronic test and measurement gear this doesn't make much sense. I mean, to the average guy out on the street will one of our latest Network Analyzers cause his dreams to be made real? Perhaps a brand new Power Meter will do the trick. More than likely he's never heard of a Network Analyzer nor would he care what one would be used for. Are we telling customers their dreams will be made real if they buy our increasingly unreliable products? It's more like customer's "Nightmares Made Real." That's fitting.

Is Supergeek is trying to send a message to our employees? Each and every one of us will have our "Dreams Made Real" by the company. Somehow. Maybe? Damn, it's dumb.

To commemorate the offering of worthless stock options and announce the new company slogan we've all been given a clear acrylic paperweight that has the logo, jingle, and Founder's Grant written inside. I think I'm going to take mine to the shooting range and hit it with some surplus Soviet hollow point thirty caliber rounds. Yeah.